I've always thought of Larry Lucchino as the piano bar type. Slick suites, Hennesssy and the faint sounds of Michael Bublé playing in the background. You know, the classy stuff. Instead, the Red Sox President and CEO decided to dust off the ol' cowboy hat, earrings and shirt to attend the Jason Aldean concert at Fenway on Friday.
So, the next time you want to categorize Lucchino as the Red Sox fuddy-duddy, just ask yourself this question: Are you willing to 'Cowboy Up' for an Aldean concert?